Overall advertising system badly impacted: Uday Shankar

Uday Shankar sees the 13th edition of the Indian Premier League (IPL) as an "outlier" in an otherwise cold market, devastated by Covid-19. The real picture, he says, will begin to emerge post this edition. "We should wait for that," he told TOI in an exclusive chat, emphasising how badly the overall advertising system has been wedged due to the raging pandemic.